Rosè Campaign
The Rosè Campaign aims at creating a new market segment, dedicated to a very good wine, elegant and fine at the nose, dry, fruity and crisp in the mouth.
The full drinkability and good consistency make the rosé from Lacrima grapes a wine for the whole meal, with the possibility of combinations with appetizers, pasta and white meat, not to mention the most delicious dishes of traditional cuisine of the land and sea.
The advertising page results from the need to make available and understood the potential of a wine that can really match with each course, with amazing versatility and eclecticism.
The essence of the campaign is all in the visual, an image so appealing as suitable to describe the features of this product.
Kind and gentle, as the act of giving a rose. |
